Our Story

We are Catherine & Stephen,

Travel is a huge part of our lives, and we wanted to share it with the world, in our own way. So, from our kitchen table in Bali, we created Curious Plan. Since our launch in mid-2014, our website has enjoyed month-by-month growth, and we've become the ‘go-to’ family travel experts for a loyal community of friends, fans and followers from around the world.

You can find our work featured in blogs, eCommerce sites, journals & magazines and our proudest moment was being published in 2016 in the globally acclaimed “The Mother Book”. All incredible endorsements for our industry authority, brand awareness & wider audience engagement.

Nowadays, we’re settled back in Melbourne, doing our own thing bringing our digital capabilities to a growing tribe of creative, entrepreneurial businesses at Smithfield Digital.

Here you’ll find us building beautiful websites and crafting digital marketing that cuts through all the clutter. We also run group workshops and classes in all things digital and are on hand to coach and support anyone looking to ditch the 9-5, follow their dreams and discover their very own Curious Plan.

Pop on over and say hello…..